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 WORM
stands for Word of Relevant Mouth - a conference on youth marketing
organised in association with MTV.
With speakers including Renzo Rosso of Diesel, Isaac Tigret and Malcolm
McLaren, the aim of the conference was to show a wide range of marketing
agencies how to target the elusive 16-34 demographic.
I wrote the promotional material for the conference, established topics
and speech content with the various presenters and wrote a speech
on the day of the conference for the head of MTV marketing.
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