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 In
addition to promoting E4 to press, advertisers and the rest of the
media, the channel proposition had to be effectively communicated
to the intended audience.
I wrote this pull-out, which was distributed with a number of magazines
and newspapers in advance of the channel's launch.
The focus of the material was to present the channel as an exciting
proposition, with programming and culture aimed squarely at 16-34s.
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