In addition to my main work for Channel 4, I have also produced a range of ad-hoc articles and promotional materials.

This example is a feature I produced for Channel 4's Summer Party - an event for press, advertisers and other media held opposite the Millennium Dome in south London.

The annual event was used to promote the following year's schedule and programming and to establish Channel 4's unique voice in the media.

The article roundly mocks New Labour's concept of 'Cool Britannia' and the use of terms such as 'zeitgeist' and 'rebranding Britain' that plagued the nation at the time.

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